#Sugardollvibes with Masaba

She is a name, fame, and, everything so perfect just at the age of 26! Masaba ‘Quirk’ Gupta believes in surprising us with her unconventional prints & projects year after year. The leading lady of House of Masaba was in town last friday to unveil her exclusive range of kidswear collection. Stylecreche-the multi-designer store for kids, hosted ‘sugardoll collection’, embracing prints of icecream, candies and flowers created exclusively for Magic Fairy.

As a blogging partner, we were simply there to do our job. But what followed was an entertaining afternoon witnessing tiny tots shopping with their moms, designer clan coming out in full support for the event, a flashmob by young kids dressed in outfits from the collection, topped with a stunning décor that enhanced the whole experience.

With Ze designer. #whatiwore: Quirkbox pantsuit

The photo corner~ candy crushed!

Just incase you want to know Masaba’s favourite pick from the collection.

Masaba Gupta with Rachana Goenka- founder/owner Stylecreche (centre) & Amrita Sahney -owner Magic Fairy(right).Masaba Gupta with the flash mob clan.

While everyone was busy shopping & taking selfies, we sneaked in a rendezvous with the print girl (as we like to call her). Take a look.

• What inspired you to get into Kidswear?

The kind of work i do, the prints i do can easily be translated to kids wear, and which is why i thought that it would be a good fit…So i decided to bring the signature prints, the camera, the cow, the candies and stuff like that. I really felt that it would appeal the children and mothers as well. So was there any kid around you that inspired you? Not really, i don’t have any kids around me. A lot of times people come at my store in Mumbai and want me to make the same piece for their child. So i knew that it’s something i could definitely do at some point.

• What according to you is the best part about designing kidswear?

I think you can have so much fun without any boundaries! You can really go all out with colours and stuff like that, and also the style.. Kids are very experimental, they are not picky & that’s a lot of fun.

• When you hear about Masaba’s next project you know she is going to surprise you.. Any hint of what’s coming up?

Well i don’t have much to disclose but there is a book that’s coming up in November. It’s called “The masaba print”. It’s about my journey in fashion.. It’s more like a pocket style guide.

• I personally would love to see you doing menswear, or design for boys. Any plans?

We are planning.. Amrita and I, for our next collection, the autumn winter collection will also be for boys. A lot of people have been complaining “you only have stuff for girls”, so we will do it definitely, because it needs more of research. Does menswear excite you?Menswear does not excite me (LOL) but boys wear will. Menswear is more fixed, so we don’t have much roof to experiment.

• Any tip for young moms on how to dress their child?

Always dress according to season and comfort because you don’t want your child getting irritated. Put them in bright vibrant stuff, accessorize a lot, headbands, cute clips, nice fun earrings. Always keep it very edgy and fun.

A quick round of rapid fire will help you know her a little better-

• Boy or girl – Girl
• According to you what does every child deserve- A Masaba outfit.
• One favourite childhood memory- Going out dirty and play, now kids don’t do that anymore, just go out be messy.
• Do you have any nickname- Masu
• Favourite celebrity kid fashion icon- 
 Northwest, and Saif’s daughter.. I am obsessed with her right now. She is really stylish.
• If not in fashion where would you be- Advertising
• One trend you can’t get enough of right now- Off shoulders.
• Morning person or night- Morning person.
• Icecream, coffee or cupcake- Ice cream.

What?

SugarDoll collection by Masaba for Magic Fairy

Where?

Style Crèche

55,Gariahat Road, Kolkata-19

Opposite Mukti World

033-40712035

When?

25th June onwards (until stock lasts)

Follow them on Facebook for more info.

Hope you like what you see. Until next time,

Eat.Sleep.Dressup.Repeat

Chikky Goenka

PC:Upahar Biswas