#stylemarathon: Ankita Dokania

Visualize a girl in her 20s with nerdy glasses, perpetually in comfortable clothes, almost introvert, designing glamorous gowns with intricate details, so versatile that no one can buy just One! Introducing Ankita Dokania, founder of Ankita Dokania Apparels, a fashion designer, an alumni of NIFT India and London College of Fashion, U.K. in 2014.

When i met Ankita’s brand manager/ spokesperson i had no idea about the brand at all. But to say the least i was pleasantly surprised! Not just a haute-shot degree behind her back, Ankita’s fine taste in apparel reflects in her creations. She loves playing around silhouettes, and believes that her clothes are for women who wish to stand out in an understated way.

There is a well-known gap in the city’s fashion circuit for premium-affordable evening wear apparel. Ankita Dokania is right there to fill that up. Powerful drapes and silhouettes combined with delicate detailings, the brand fuses western silhouettes and indian techniques of embroidery to bring a unique flavour to accessible luxury.

What you must know before you see her collection is that every piece is unique & will embrace you only to compliment your body type. I reckon try them before you judge them!

What i chose to wear? Well, i’m a sucker for drapes and i couldn’t help but wear this beautiful drape gown for the blog. It’s a rare concoction of sexy, bold and sassy.  A hand harness & knuckle box clutch were the only choice of accessories to go with it.

Time to step out of those jeans and get into ADA for a formal dinner party, night out with friends, bff’s bachelorette, destination wedding or that special date.

I’m sure I have solved your  life long dilemma of finding a “good dress” that doesn’t pinch your wallet? Don’t forget to tell us what you think of the look 🙂 And don’t miss the fabulous giveaway that i’ll announce tomorrow morning on my social media pages. Stay glued !!

Until then,

Eat.Sleep.Dressup.Repeat

Chikky Goenka

Follow ANKITA DOKANIA APPAREL: https://www.facebook.com/ankitadokaniaapparels

Photography: Adisha Jain

Hair & Makeup: Vatsala Bhagat