#traveldiary: Summer Getaway 2015
June 23, 2015
#stylemarathon: SHOWSHA
July 6, 2015

#stylemarathon: Living Free~ nature revisited

Howdy! I am so sure you are as excited and anxious as me to know all about style marathon? So here it is! Style Marathon is a series of stories on designers, designer labels, and Stores based out of Kolkata. Yes, these designers/brands deserve little more recognition & love from our side. So i decided to do a blog marathon giving you as much details as possible from my end with regards to the brand. That’s not all, its going to be a fun ride with the series of Giveaway contests that i’ll be running on my social media pages for next few weeks! yayyyy! Read on to know what I’ve got on board for you :-


Once a while, in the middle of an ordinary life you come across a store, a store full of innovative eco friendly products that hold meaning to living, aka as Living Free. And there i was, in the middle of all things “commercial” happening around me that i was introduced to THIS store by a fellow colleague.
What is Living Free?
Living Free is a niche, concept store tucked away in the tranquil by lanes of Ballygunge, Kolkata. It aims to encourage a holistic,organic approach to sustainable living. Conceptualized by prominent social entrepreneur Anita Kanoi, Living Free explores alternative eco-friendly solutions for home,personal care, apparel and stationary to a delectable variety of handmade,farm fresh and preservative free cheese.
Besides catering to a niche clientele of the city, the store also serves as a creative platform for all forms of expression that share a vision of conscious living, and strive towards spreading awareness in the society.
With its discreet entrance, Living Free may be tough to find. BUT its curation of exclusive designers, unique stationaries and line of recycled gifts, make it well worth the search. I was absolutely mesmerised by the entire concept of this store, and couldn’t resist playing dress-up with their merchandise. You can also say, living free was one of the many reasons why i decided to do the ‘Style Marathon’ series.
Top, Vest, Stacked Bangles, Ring- Living Free.
Wondering what you can expect to find at LIVING FREE? Well, the list is long. From apparels for men, women & kids, to shoes, accessories, personal care, home, fragrances, books & a delectable organic food section. Some of the popular names include, Aish, White Champa, Vraj: Bhoomi, House of wandering silk, Chicory Chai, Made by Survivors, Meraki project, amongst others.
Its truly inspiring how this store and its founders aim towards building a more conscious environment, making living free not just a store but a way of life.
You can follow this label on Facebook: LivingFree
Instagram: @livingfreekolkata
PS: DON’T FORGET TO PARTICIPATE IN THE GIVEAWAY CONTEST on my Instagram Page & win this exclusive hamper by Living Free. It also includes a stunning neckpiece by House of Wandering Silk. All the details on how to enter the contest will be up on my social media pages by today evening! so Stay Glued!!
MUA (makeup artist) for this shoot- VatsalaBhagat
Photography Credit- Adisha Jain
Hope you like what you read. Until next time,
Eat. Sleep.Dressup.Repeat.
Chikky Goenka


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