Being a stylist, I am often bombarded with queries, and some of the most common ones include: “where can I shop smart fusion wear from?”
“My daughter is a young girl, she doesn’t want to wear very Indian stuff. Where can i find something ‘smart’?”
“Oh, and I don’t want to spend much.” O.K.
Honestly for a long long time my reply would be “Umm.. Umm.. (ending with) I’ll think and let you know!” Followed by brainstorming sessions and then come up with couple of desperate names, which honestly I wasn’t really proud of.
One fine day, for a styling assignment, i stepped into this studio where a petite young girl introduced herself as the designer. Few minutes after exchanging greetings, I began to look around tempted by the racks full of clothes. Beautiful clothes.
From jumpsuits, gowns, skirts, capes, twin-sets to Dhoti pants, concept sarees, and wedding cocktail dresses Richa Khemka’s take on contemporary Indian and fusion wear bowled me over. With NO designing background & her head on the ground Richa’s label is a refreshing change for the city’s “young” brigade who forever think, “Calcutta has no good designers to boast about”.
What next/ I decided to introduce Richa Khemka to you offered her to be a part of my first #stylemarathon series. Richa was just a creative professional attempting to reconnect with her passion while working as a banker in Calcutta. Her label reflects today’s girl; modern chic while keeping Indian aesthetics in mind. Bang on trend, with her attention grabbing trends, her clothes are all out elegant sprinkled with drama. According to Richa, her label is about “affordable clothes that are perfect for destination weddings or somewhere you would love to make your mark”.
For the shoot I picked up seasons most popular trend: matching twin-set. Floral crop top and flared skirt paired with organza cape. A perfect day look that you can wear it as you like it : with or without the cape. I’d merrily go from day to night with an oversized jacket like that – androgynous and totally me!
Honestly this is one of my favorite shoots ever! My team and I had a blast doing this. If pictures speak a thousand words, you’d agree with me too?
Shop Richa Khemka from her studio in Kolkata. For details Contact: 9836359806
PS: Participate in the Giveaway contest (on my Instagram page) and win this super hot cape worth Rs 7500.
I am really excited to know what you think about her clothes and this look! Don’t forget to write in.
Eat. Sleep. Dressup.Repeat.
PC: Adisha Jain Photography
Assisted by: Shailly Kochar and Sejal Agarwal